Where to Post Video Content Marketing
Posted: June 23, 2020
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Many brands use video content marketing to connect with their target audience. Consumers are more visual than ever, and a site with video can capture a visitor's attention for a longer period of time than a site without video. Using video can allow brands to show their personality, engage their viewers, and have some fun while providing information on what makes them great. The most important step after creating the video is to make sure you're distributing it where it will be the most effective, to ensure you're getting the most bang for your video buck.
Michael Brenner, CEO and Founder of Marketing Insider Group, answers the question of where to post video content marketing.
A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend
88% more time on a website with video.
If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore.
Video has long been touted as one of the biggest things in marketing. It enables businesses and brands to project their personality, to showcase the very human team behind the logo, and to build a genuine connection.
It’s an opportunity to highlight the features of a product, to explain how something works in a quick, visual, easily-digestible chunk of marketing gold.
Critically, video content marketing blurs the line between entertainment and outright advertising. In short, video is convenient, video is valuable, and video is fun.
You already know all this. Perhaps you’ve already dabbled in video creation. Now, it’s about bridging the gap between the videos saved on your hard drive, or stored on your YouTube channel, and the lead-generating strategy you are attempting to execute.
Read the entire article,
Where Should I Post My Video Content Marketing?, on
Marketing Insider Group.