WhatsApp and Product Catalogs
Posted: November 12, 2019
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WhatsApp may not be the first social media platform businesses think of when looking for places to list their products. However, the platform is now offering the option for WhatsApp Business users to showcase their products within the app. Rather than sending photos one at a time and resending the same information over and over, which is how products are shared now, it will allow potential customers to browse products, images, and descriptions without having to visit a website.
Andrew Hutchinson, contributor to Social Media Today, explains WhatsApp product catalogs for business users.
Facebook-owned WhatsApp is taking the next steps towards monetization with a
new option that will enable businesses on the platform to better showcase their products via the WhatsApp Business app.
Now, brands on WhatsApp will be able to utilize product catalogs in their WhatsApp Business listings, helping to provide more information about, and images of, the items that they provide.
As explained by
WhatsApp:
"Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy.
Read the entire article,
WhatsApp Launches Product Catalogs for Small Businesses, on
Social Media Today.