What's Your Twitter Business Engagement IQ?

Posted: August 31, 2013

[caption id="attachment_11536" align="alignright" width="376"]© iQoncept - Fotolia.com[/caption]Are you using Twitter #intelligently? Twitter may have altered the intelligent use of the English language, but that doesn’t mean the social networking service can’t be used for intelligent business purposes. Test your T.Q. (Twitter Quotient). Consider these seven rules of business engagement.

Douglas Idugboe, Digital and New Media Marketing Strategist and Founder and Chief Editor of Smedio, shares the guidelines for proper Twitter business engagement.

Seven Twitter Rules for Business Engagement

What’s your T.Q. (i.e., Twitter Quotient)? Are you using Twitter intelligently? And by “intelligently,” I don’t mean are you tweeting Einsteinium equations. I’m wondering if you’re following the path of best practices.

If you’re on Twitter, you should be wondering, too. To that end, here are seven guidelines to consider, to learn if the way you’re using Twitter works for you or against you:

1. Is Your Name in the Game?

When creating your business Twitter user name, consider these guidelines. If you’re already a recognizable brand name or not, use your business name for branding and consistency with your offline or online brand. However, if your business name is not available, use a descriptive name such as @HatsFromHeaven or @SEOpro. Keep your user name short as much as possible.

Read the rest of the article, Seven Twitter Rules for Business Engagement on Smedio.