What Small Businesses Should Know About Social Media Marketing

Posted: November 25, 2014

In recent years, social media marketing has become an essential marketing tool. Businesses all across the globe turn to social media to get their message out. Small and medium sized businesses should keep these things in mind when it comes to social media marketing.

What Small Businesses Need to Know About Social Media Marketing

Small and Medium-Sized Businesses (SMBs) are now spending more money on social media marketing than any other category, according to a report published by BIA/Kelsey. In a survey of more than 500 small to midsized businesses, it was found that last year they spent approximately 21 percent of their media budgets on social media. A report issued by MarketingTechBlog found that 8 out of 10 SMBs are using social media to drive growth. Despite the fact that an increasing number of small businesses are spending money on social media marketing, not all of them are reaping maximum benefits. This is often due to their inability to develop a personalized marketing plan targeted toward a specific audience. Finding Yourself Among the most common problems faced by many small businesses attempting to develop a social media marketing presence is that they simply do not know where to begin. Far too often, they are all over the map, or they allow decision paralysis to interfere with developing a social media marketing campaign. Read the entire article What Small Businesses Need to Know About Social Media Marketing on Social Media Today.