What is Sharing on Facebook Worth in Cold Hard Cash?

Posted: November 15, 2012

[caption id="attachment_10994" align="alignright" width="900"]image from jeffbullas.com[/caption]Sharing has taken on a whole new meaning in today's world. Sharing is now more well known as posting something to social media, rather than it's traditional definition. Of course that also means that sharing now has a dollar value. So, what is "sharing" really worth to the sites we use the most?

Sharing is a warm caring type of word. It meant time spent together over a cup of coffee, a conversation or a meal.

It was about sharing a holiday, helping people out and maybe putting your hand in your pocket or purse and handing out some cash to people and communities in need.

When it comes to social media marketing it has been bent into a sterile statistic that doesn’t mean much more than hitting a “social sharing button” and counting the return in dollars and cents.

In a world of infinite data points, sharing can now be calculated in cold hard numbers. Technology has transformed sharing into a metric that can be used to calculate the value of a “Share” on Facebook, Twitter or LinkedIn.

The Dollar Value of Social Sharing is Increasing

Eventbrite (the online ticketing company) started measuring the value of a Facebook share in 2010 using their own in house technology and back then it was worth $2.52 when I first reported their findings. In 2012 their latest study shows that the value of a Facebook share has increased to $4.15 which is an increase of 65%.

Read the entire article What is Sharing on Facebook Worth in Cold Hard Cash? – Infographic at jeffbullas.com.

Biz Tip Provided by Tony Bynum, Owner: Tony Bynum Photography