What Gen Z is Watching Online and its Affect on Marketing
Posted: February 11, 2020
Move over Millenials, there's a new generation in town and they're heavily influencing marketing strategies. Millennials may have "cut the cord" by getting rid of cable and consuming their content via streaming services, but Gen Z has never even been connected to the cord. They get their content via social platforms - TikTok, YouTube, Snapchat, and so on. This changes how you need to be marketing to reach them. Rather than the standard logo placement and ads, video is the way to reach Gen Z.
Mikey Dunn, contributor to Social Media Today, explains what Gen Z is watching online and how it affects marketing strategies in 2020.
Media headlines and marketing campaigns have given the Millennial generation (born between 1981 and 1996) attention for years, but more recently, there's also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born
in 1997 and onwards.
And while both of these demographic subsets are considered the "younger generations", there are many key differences between Gen Z and Millennials, which is particularly evident in the content that they consume. For example, Millennials are known for cutting the cord - in other words, ditching cable for online streaming services - but Gen Z was
never connected to the cord to begin with. Instead, Gen Z users are attracted to social platforms, including YouTube, and newcomer TikTok, which has lead to completely different viewing behaviors and content interests, evolving media consumption trends which are important to note.
Read the entire article,
What Gen Z is Watching Online - and What That Means for Marketers in 2020, on
Social Media Today.