What Content Should be Posted and When

Posted: November 13, 2015

Content is key when it comes to getting more readers on your blog. Having the right content at the right time can make or break a blog. Figuring out what type of content to post, and the right time to post it, will help you reach your target audience. Julia Ogden, writer for Hubspot, shares when the right time to post content is.

How to Create the Right Content at the Right Time: 6 Tips to Get You Started

Timing is everything.  In fact, I'm willing to bet that you can think of a dozen instances where timing has been responsible for the success or failure of a particular task. For example, in cooking, it can mean the difference between a culinary triumph and a big, burnt mess. And in comedy, it can determine whether a joke falls flat or evokes a raucous laugh.  The same applies to content marketing. In order for our efforts to amount to anything, marketers must be focused on delivering the right content, to the right people, at the right time, right? But, how do you go about ensuring you achieve all of the above? To help, I've detailed six quick tips to get you thinking more strategically about the type of content you're producing, and how timing might influence its success. 1) Get to know your audience. Understanding who your customers are is the first step in ensuring any content created engages with the right people and achieves its objectives -- whether that’s to raise brand awareness, increase traffic and conversions, or build quality links to improve your search ranking. Read the entire article How to Create the Right Content at the Right Time: 6 Tips to Get You Started on Hubspot.