Website and Brand Launch Done Right
Posted: May 20, 2019
[caption id="" align="alignright" width="468"]
Image: Marketing Insider Group[/caption]
Websites and brands are effectively the life of a company, whether a one-person show or included on the Fortune 100 list. If you don't stand out among competitors, you might quickly become irrelevant. If you've had the same website or brand identity for many years, it might be time to look at a refresh. The key to a successful website and/or brand launch is planning - from scheduling to launch.
Mark Schmukler, marketing CEO and contributor to Marketing Insider Group shares tips to plan an effective website and brand launch.
The climate of relevance is always shifting when it comes to business; it’s a constant battle to stay current against competitors and evolving industry trends. Reinventing your website or brand is a smart way to stay afloat – but successfully launching either can be a daunting task, to say the least.
Luckily, there are steps a company or individual can take to ensure their new or refreshed brand or website makes a positive impact on the marketplace and guarantees a smooth transition for current customers. Use these tips to properly announce, launch and drive adoption for your next big unveiling.
1. Configure the Schedule
One of the most important factors to consider when launching a new brand or website is timing. While every brand or website launch is contextual to the company or individual it pertains to, it’s unwise to drop a new brand or website in the midst of complete market or company chaos; that’s just as good as adding another piece of kindling to the figurative fire.
Read the entire article,
How to Launch a New Brand & Website the Right Way, on
Marketing Insider Group.