Web Testimonials and Why They're Important

Posted: May 30, 2017

Testimonials can have a positive or negative effect on today's consumer, playing a big role in purchasing decisions. Whether or not a company has positive testimonials on their website can have a major impact on how likely a new customer is to purchase something. There are many reasons to have testimonials on your website and why you should care about monitoring their performance.

Tomer Harel, writer for Social Media Today, shares how to measure web testimonial performance and why it is important to care about them.

How to Measure the Performance of Your Web Testimonials - and Why You Should Care

For the majority of today’s consumers, testimonials play a significant role in their purchase decisions. A testimonial can help solidify a consumer’s product selection, boost trust in a business, and even help generate a new desire for a product the consumer wasn’t previously shopping for.

Considering how much power testimonials have, it’s imperative that companies across all industries display the right testimonials, in the right places, in order to convert more leads. Unfortunately, too many companies neglect this important tool for business growth, as many times they're under the mistaken assumption that there isn’t much that can be done with testimonials.

Testimonials can be analyzed and optimized in ways that can make them one of your most valuable tools for generating leads and conversions. This is why you should care about how your testimonials are performing, and learn what you can do to make them perform even better.

Are your testimonials located in the right places across your web assets? Do the testimonials you’re displaying come from reviewers who represent your target audience?

Read the entire article How to Measure the Performance of Your Web Testimonials - and Why You Should Care on Social Media Today. Save