Ways to Handle a Social Media Crisis

Social media is a great way for a business to promote themselves and get noticed. However, there can also be negative aspects to social media. These tips can help anyone learn to handle a social media crisis if it happens to them.

How to Manage a Social Media Crisis

It’s essential that businesses have strategies in place to deal with the issue of incorrect information being leaked to the public, before their brand is tarnished in the eyes of their customers. A social media crisis as defined by Gartner (the world's leading information technology research and advisory company): “A crisis that arises in or is amplified by social media, and results in negative mainstream media coverage, a change in business process, or financial loss.” Due to the viral nature of Social Media, we have seen so many times, incorrect information spread like wildfire. The key to dealing with a social media crisis is to have a plan in place for when things go wrong. Monitoring systems can be developed so that you are aware of a crisis in the shortest amount of time possible, you want to know about it before your customers - before any damage is done. Read entire article How to Manage a Social Media Crisis on Social Media Today.