"Visible Expertise" Grows Business
Posted: December 29, 2015
There are many different ways to build a brand. Word of mouth is a key part of growing your business, but ranking high in "visible expertise" can be even more important.
Learn more about the factors that make up visible expertise, and how you can increase awareness of your company.
Jami Oetting, writer for Hubspot, shares how to build your brands reputation.
Referrals are the most important source of new business for most agencies.
So how do you get more referrals and more new and profitable clients?
According to a new research report by Hinge Research Institute, visible expertise is the most important criteria for driving referrals to professional service firms. People who provide recommendations to firms, such as agencies, point to those companies whose brand and executives are seen as experts in the industry.
Visible expertise, which made up 37% of referral driving factors, is listed as more influential than professional relationships (23%), social relationships (18%), networking events (3%), and even asking directly for referrals (3%).
Relationships are still important, but what's interesting is that expertise and marketing of that expertise is even more important in driving referrals. The good news is that you can actually control this by investing in your agency's marketing.
Read the entire article Is Your Lack of a Reputation Holding You Back from Getting More Referrals? on Hubspot.