Video Tips for Tight Budgets
Posted: March 10, 2016
Video marketing is a big part of the "content is king" movement. However, if you're on a tight budget, it might not be feasable to produce expensive top-of-the-line videos right away.
Using these seven techniques, it can be easy to produce great video content on a budget.
Katie Constantine, writer for Hubspot, shares video techniques for content producers on a budget.
Who hasn’t heard the phrase “content is king”? It's a mantra for marketing teams, but what type of content is the most effective?
Blogs are great at providing information for people who are digging deep to find the answers to their problems, but when there is a choice between reading a blog and watching a video, marketers are realizing that often times the video wins out.
But video marketing can quickly become an expensive project if a company does not know what it’s doing. Don’t let this thought dissuade you! These seven video techniques will make sure you don’t break the bank, but still end up with amazing video content.
1) Don’t Buy, Rent
First off, do not buy any video equipment. It’s just a waste of money and there are plenty of rental places that offer reasonable prices. The rental company you use depends on where you live, but make sure you choose one that offers equipment packages so you can rent in bulk.
The focus should be on the lighting equipment and the mics. They will enhance the quality of your film, especially if you have to settle for low-end cameras.
Read the entire article 7 Video Techniques for a Limited Budget on Hubspot.