Video Marketing Tips for Any Skill Level
Posted: April 30, 2019
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Every marketer knows that having content reach as far as possible gets the most return on investment. But, if that content isn't optimized for the audience you're targeting, is it really reaching as far as you think? Many marketers fall into the trap of trying to satisfy algorithms before humans. The most successful video marketing strategy will connect with your consumer base on the level they're looking for, leading to the brand recognition and reach that you desire.
Clifford Chi, junior staff writer for HubSpot, shares six tips for successful video marketing at any skill level.
Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms.
Resonance is the
most important determinant of whether your audience will take action, and your video’s creative is the most important determinant of whether your video will resonate with your audience. So even if your video reaches a million people, if it doesn’t resonate with them, it won’t persuade anyone to take your preferred action, let alone remember your brand.
With this insight in mind, let’s go over six fundamental video marketing tips that’ll help you craft videos that resonate with as many people as they reach.
1. Hook your audience.
When
Facebook analyzed their users’ video consumption data in 2016, they discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds.
Read the entire article,
6 Fundamental Video Marketing Tips for Every Skill Level, on
HubSpot.