Video Marketing the Right Way
Posted: July 25, 2017
Video content for marketing is no longer a new concept. Users expect to see video when they're looking to learn more about a brand or product, or when they just want to be entertained. Now is the time to learn to do video marketing right - from beginner to advanced.
Sophia Bernazanni, writer for Hubspot, shares how to use video in marketing.
Whenever a new app or technology is released, marketers are among the first to experiment with it -- and to start creating new content with it.
That's because marketers are constantly competing for their audience's attention -- and often by the most innovating and engaging means possible.
And right now, that means creating video content.
There's no getting around it -- marketers must create video content if they want to broaden their reach and connect with audiences across platforms -- such as on blogs, YouTube, social media, and search engines.
Video content isn't up-and-coming anymore. Audiences want to see more video content, and other marketers and publishers are creating more videos in response. In our 2017 State of Inbound report, nearly half of marketers reported they'd be investing in creating YouTube and Facebook videos in the coming year. And according to Cisco, video content will account for 69% of all consumer internet traffic by the end of this year.
Read the entire article
How to Start Using Video in Your Marketing on
Hubspot.