Video Marketing in 2017
Posted: February 20, 2017
Video marketing continues to be more popular every year. One major benefit of video marketing is that it can be used on any social media platform, which means it can reach millions of people in a short time. Statistics show that 2017 could be the biggest year yet for video marketing. Getting started now can help you make the most of this powerful tool.
Adam Hayes, writer for Hubspot, shares the state of video marketing in 2017.
It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent.
Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before. The survey spanned across 311 unique respondents -- both marketing professionals and online consumers.
Some of the highlights include ...
The State of Video Marketing 2017
1) Video is helping businesses achieve key business goals.
Firstly, there was a modest year-over-year increase in usage -- 63% of businesses are now using video, compared to 61% this time last year.
But what really stood out was how these marketers felt their video had helped them achieve key business goals:
- An almost unanimous 97% said that video had helped them increase user understanding of their product or service.
- 81% linked it to a direct increase in sales.
- 76% felt that video had increased traffic to their website.
- Over half (53%) said video had helped them decreased support call volume.
83% felt that, overall, video gave them a good ROI -- which, again, compares favourably to 76% a year ago.
Read the entire article The State of Video Marketing 2017 on Hubspot.