Using Twitter to Write Headlines

Posted: February 24, 2015

Great headlines capture readers' attention when browsing online. An attention grabbing headline can make the difference between someone clicking to read the article, or moving on. Learn how Twitter can help when it comes to writing a headline that draws readers in. Mickie Kennedy, writer for Social Media Today, shares how to use Twitter to help write headlines.

Five Things I Learned About Writing Headlines from Twitter

I’ve been a PR guy for almost 20 years now. When I started writing headlines and press releases for my startup, eReleases, in 1998, there was no such thing as MySpace, Facebook, and there was certainly no Twitter. Email, on the other hand, was getting hot; I should know, I had a pretty sweet AOL package.

As I get older, wiser, and wider, however, I’m finding that these networks are reshaping my cozy newsprint world in some unpredictable and surprising ways. The most notable way that one social network in particular, Twitter, has been changing my work landscape is a renewed focus on headlines.

Twitter is perfect for headlines. It’s practically built for it.

Read the entire article Five Things I Learned About Writing Headlines from Twitter on Social Media Today.