Login JOIN POMA

Using Psychology to Win the Marketing Game

Posted: October 01, 2019
[caption id="" align="alignright" width="447"] Image: Marketing Insider Group[/caption] Successful marketing is something that every brand struggles with, at one time or another. With so many platforms available and larger target audiences than ever, how do you make sure you're making the right choices with your plan? Using psychology to better understand those you're marketing to can help increase your chance of successfully influencing them in your favor. Mastering these tricks can play a part in winning the marketing game. Michael Brenner, CEO of Marketing Insider Group, shares how to use psychology as part of a great marketing plan.

6 Ways to Win the Marketing Game with Psychology

What do you think is the key to successful marketing? Many would say it comes down to understanding your audience. This is certainly true, but once you’ve gathered intelligence on your audience, what do you do with that information? In its essence, successful marketing boils down to understanding the mind of your customer and using psychology to influence them to perform the desired action. Smart marketers use psychology in a strategic way to both attract and engage consumers. If you can master these psychology tricks too, you’ll help your brand stick in the mind of your target audience, making them more likely to buy whatever you’re selling.

Quick Takeaways

  • Understanding what makes your customers tick is key to successfully marketing to them.
  • Harness the power of emotions and storytelling to make your content marketing more engaging.
  • Use psychology tricks such as a feeling of exclusivity or scarcity to boost your marketing efforts, but be honest and don’t overuse them.

1. Appeal to Their Emotions

The only way to win the marketing game is to win the hearts and minds of your target audience. Appealing to their minds is the easy part – crafting a logical argument about what your product and service can do for them should form the basis of your marketing communications. Read the entire article, 6 Ways to Win the Marketing Game with Psychology, on Marketing Insider Group.