Using Live Video to Boost Business
Posted: July 23, 2019
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Video is the rapidly growing powerhouse of content marketing. It helps brands connect with their customer base on a whole new level. Live video helps your customers realize that you're an actual human being and not just a few words and images on social media. Video also captures, and holds, viewers' attention more easily. There are many ways to use this tool to boost business - choose your favorite and get started.
Brian Wallace, contributor to Dumb Little Man, shares the benefits of live streaming to boost your business.
Are you using live video in your business? Do you know the benefits of live streaming?
Chances are you have social media profiles where you post news and events, but you’re likely not taking the time to build more than cursory relationships with your customer base.
Live video gives your customers a chance to get to know you on a more personal level, humanizing your business and making people see you are a real person and not just an auto-generated social media profile.
What’s more, 80% of people would rather watch a live video on social media than read a blog post or social media post. So, how are you going to get started using live video to boost your business?
People Watch A Lot of Different Things Live
Now that people have more options than local television stations for live video feeds, they are watching things like sporting events, concerts, and breaking news through social media apps rather than tuning in to the news station. Even many news stations have caught on to this and are sending reporters to share breaking news through social media, but this is far from the only way to use streaming video.
Read the entire article,
How Using Live Video Can Boost Your Business Dramatically, on
Dumb Little Man.