Using Instagram's New Keyword Search Option
Posted: January 05, 2021
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Instagram has been implementing lots of changes and updates recently. They've given marketers new tools and improved their reels and stories, but they've missed improving the ability to search for posts without hashtags....until now. Their most recent update makes it possible for your posts to be found, and it can also help you find customers to grow your business. Learning to leverage the new keyword search feature can help with your Instagram marketing plan.
Dhariana Lozano, social media consultant and contributor to Social Media Today, shares how to use the new keyword search feature to grow your business.
Instagram's recent
keyword search change may not be the platform’s “sexiest” update, but it is a very useful one.
As marketers, we’ve all been waiting for this one, because this update may help your posts get found even if you haven’t used a specific hashtag – which has been the only way to really search for content on the network until now.
In this post, I’ll outline three ways in which you can use Instagram keyword search to help ensure that your posts get found, even when you don’t use hashtags.
Customer Engagement and Account Growth
One of the biggest opportunities for business' to take advantage of Instagram keyword search is being able to find customers.
Read the entire article,
3 Ways to Use Instagram's New Keyword Search Option to Grow Your Business, on
Social Media Today.