Using Instagram for Business Building

Posted: May 09, 2017

When it first launched, Instagram was a very popular social network for sharing photos. Today, it is still known for photo sharing, but now the site is used for more than just posting pictures of travel or pets. Using Instagram to build brand awareness and create profit for your business is a smart step, and is being used more widely than ever.

Jonathan Chan, writer for Social Media Today, shares tips for using Instagram for business.

7 Tips on Using Instagram to Build Brand Awareness (and Profits)

It's not just foodies and beautiful hipsters that are active on Instagram today. If you want to social media marketing, you need to consider all the different opportunities you have to interact with your target market, across all platforms. And while Facebook and Twitter might be great for posting company updates, Instagram is quickly emerging as a visual solution for inspiring and captivating your audience.

Now with more than 700 million users, Instagram is a powerful marketing platform for companies from a wide range of different industries. However, just like any other kind of marketing, you need to make sure that you're taking steps to increase your success on a steady, and frequent basis. The more you expand your following on Instagram, the larger your potential sales opportunities will be. In this post, I'm going to outline some quick and simple ways to filter your Instagram marketing strategy for success, with tips that will help boost brand authority, enhance engagement, and draw in those all-important profits. 1. Use the Tools Available Want to make the most of Instagram? Why not take advantage of the resources they've designed just for business users? Instagram's only recently begun to roll out new tools for business users to help them the most out of their accounts, and many of the resources on offer are similar to the options you'll also see on Facebook business Pages, complete with contact call-to-action solutions which enable users to call, text, or email your business directly. Read the entire article 7 Tips on Using Instagram to Build Brand Awareness (and Profits) on Social Media Today. Save