Using Google Analytics for Content Marketing
Posted: December 01, 2020
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Google Analytics can be overwhelming. It's a powerful tool to keep an eye on your brand's performance and it provides a lot of data. Sifting through all that data to find what you need to help improve your content marketing strategy can seem almost impossible. But it's not. Fortunately, there are really only four key areas that you need to focus on that will help you translate that information into your content marketing plan.
Michael Brenner, CEO and Founder of Marketing Insider Group, shares tips for using Google Analytics data for content marketing.
Content marketers shouldn’t fear Google Analytics. It’s true it provides a lot of data, which can be overwhelming.
But it has some amazing nuggets of wisdom for content teams to leverage.
To help you navigate Google Analytics for
content marketing, we’ve put together this handy guide you’ll want to bookmark.
Quick Takeaways
- Content marketers should embrace data to improve the performance of content.
- Focusing on four key areas—traffic, navigation, organic search, and conversions—is imperative to find meaningful insights.
- Being actionable with what you learn is key to leveraging the true potential of Google Analytics.
Google Analytics for Content Marketing: Where to Start
Google Analytics is a critical platform for every aspect of digital marketing. With so many data streams and ways to analyze, it can be intimidating just to dive in; however, there are four main areas to focus on for content marketing insights.
Read the entire article,
The Ultimate Guide to Google Analytics for Content Marketing, on
Marketing Insider Group.