Using Drone Video for Business
Posted: February 25, 2020
Video has quickly become one of the best performing types of content on social media. People are becoming more and more visual and capturing their attention is becoming increasingly difficult, so wow-factor is a must. Drone videography can be a great way to add a whole new level to your social media event marketing. As with any type of strategy, there tips and tricks to making sure you're using it most effectively - but the payoff can really be worth the effort in utilizing drone video if you can. The bonus is that you can incorporate footage into your overall social media marketing strategy, even if you're not holding an event.
Stanley Meytin,
CEO of True Film Production and contributor to Social Media Today, shares the benefits of drone video for businesses.
Looking for a way to literally add a whole new perspective to your social video efforts?
Drone videography has become the hottest trend in event marketing, specifically, in recent times, providing a unique and engaging way to capture video footage - which can deliver significant benefits for your campaigns.
And considering that video is the
best performing content type across all social platforms, looking for new and engaging ways to incorporate video could be key - here's a look at some of the ways in which drone videos can help to drive more engagement for your digital marketing efforts.
The two super-unique shots of a drone
Aerial shots
Before the use of commercial drones, the only way to produce an aerial shot was to rent a helicopter and a licensed pilot, and get them up in the air at the perfect moment. Not only does this require significant expense, but there are also licensing requirements, logging your flight plans, timing, etc. The whole process is very resource heavy - while it can also, potentially, disrupt the integrity of the event itself.
Read the entire article,
8 Benefits of Drone Video for Businesses, on
Social Media Today.