Use Visual Content to Get Readers Attention

Posted: July 07, 2015

[caption id="attachment_12371" align="alignright" width="308"] Image from socialmediatoday.com[/caption] Visual marketing is a great tool to grab the attention of readers. By using an eye popping image that coincides with the topic, readers are more likely to click on, and stay to read, that article. Learn how to use visual content marketing to attract more attention to your content. Barry Feldman, writer for Social Media Today, shares how to use visual marketing to gain attention.

How to Get Readers to Stop and Eyes to Pop with Visual Marketing

It’s often said that a picture is worth a thousand words. But can images also be worth a thousand bucks? They can be, because they start conversations, they attract attention. Pictures can help you tell stories - they can stop web surfers and turn them into readers, which is often a crucial first step toward winning a customer. In this age of information overload the competition is fierce and the noise level is immeasurable. Getting you to read this article is a major feat, I’ve done something right. We’re human. Our ability to take in information may be large, but it’s limited. Our attention spans are short and getting shorter. As marketers, our first and most pressing goal is to get noticed. The challenge then evolves to keeping the reader’s interest for a short spell and making some sort of connection during that brief moment in time. Read the entire article How to Get Readers to Stop and Eyes to Pop with Visual Marketing on Social Media Today.