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Use Social Media to Help Your Business

Posted: January 21, 2014

busy-sales-exec-social-mediaSocial media is a necessity in today's business world. Using social media can help benefit your business by marketing to more potential clients. Reach more customers by using this guide to social media in business.

busy-sales-exec-social-mediaSocial media is a necessity in today's business world. Using social media can help benefit your business by marketing to more potential clients. Reach more customers by using this guide to social media in business.

Mark Roberge, Chief Revenue Officer of the HubSpot Inbound Sales Division, shares a guide on how to use social media to benefit your business.

A Busy Sales Executive's Guide to Actually Using Social Media

I talk to sales executives a lot via networking. More often than not, my discussions with them pertain to best practices. One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs.

The analogy I like to give is this: Imagine there was a room in your office where, if you had five free minutes each day, you could pop in. In that room, many of your customers and prospects were just talking to each other about what’s going on in their lives, what they're interested in at the moment, and what they're up to with their businesses.

Read the entire article A Busy Sales Executive's Guide to Actually Using Social Media on HubSpot.