Use Social Media Customer Feedback Effectively
Posted: December 19, 2017
Customer feedback is a major part of a companies reputation. Social media is one of the fastest and most convenient ways to get any type of comments or concerns from customers. These are seven great ways to use social media customer feedback for your companies benefit.
Sophia Bernazzani, writer for Hubspot, shares how to use social media to get customer feedback.
There are a variety of different ways to collect
customer feedback, and surveys are usually the first method that comes to mind.
But that's not the only way to figure out what your customers are saying about your product -- in fact, you could be missing out on valuable customer feedback coming in through a different channel: social media.
Social media is a meaningful channel through which to collect valuable customer feedback. With billions of people around the world already engaged in these social media communities, you should create profiles and provide customer support from your brand for those valuable customers who want an easier, faster way to get in touch with you than by hopping on a phone call.
What's more, it's important to know what customers are saying about your brand on social media -- because when millions of potential new customers can see tweets and Facebook posts blasting you for a bad phone call or a cumbersome subscription cancellation policy, word can spread fast -- and not in a good way.
Read the entire article
7 Ways to Use Social Media Customer Feedback on Hubspot.