Use Online Reviews to Your Advantage
Posted: August 08, 2017
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Online reviews have become a bigger player for businesses than ever. Reviews can be positive or negative and most of the time, consumers tend to let other people's reviews influence their buying decisions. They're also more accessible on more platforms than ever, including social media sites. Making online reviews work to your advantage can help grow your business and provide a great customer experience.
Joel Chan, writer for Social Media Today, shares how to use online reviews for business growth.
Whether you’re ready for it or not, your customers love leaving online reviews - and your potential customers love reading them.
Online reviews have become omnipresent - they’re no longer just on review sites like Yelp, Tripadvisor, or G2Crowd, they’re available, and visible, within Google searches or even social media networks.
If you’re new to the online business world, online reviews may seem daunting and difficult to control. You may be tempted to brush them off as something that’s “nice to have” or “just there.”
The bad news is, customers are relying heavily on them to make buying decisions. Believe it or not, 90% of American consumers are reported to read reviews before making a purchase.
But the good news is, the spread of online reviews gives businesses plenty of opportunities to increase exposure and influence potential buyers. Keeping an eye on online reviews is not only crucial to managing your online reputation, but also to growing your business.
So if you don’t want to be too late to the party, read on to learn how to leverage online reviews to your advantage, and use them to improve your marketing, sales, and customer experience.
Read the entire article
4 Effective Ways to Leverage Online Reviews for Your Business on
Social Media Today.