Use Live Video to Help Marketing

Posted: December 20, 2016

A live video broadcast shows an audience what's happening in real time. Recently, there have been a number of social media platforms that have jumped on the "live video" bandwagon. Here is how using live video broadcasts on social media can help increase marketing for your brand. Dhariana Lozano, writer for Social Media Today, shares how live video can be used for marketing.

4 Ways to Use Live Video on Instagram, Twitter and Facebook for Your Business

Whether you’re an individual blogger or a big organization, building a social media presence for your brand is becoming an important part of the marketing mix. But building a social media audience takes time, effort, and relies on you having enough visual content to post on your networks. In the past year we’ve seen videos take off in reach and engagement, and now live videos are taking a lead. Live videos are broadcasts that happen in real time, and the results I’ve seen with my clients are amazing. Take a look at the image below – a screenshot of Facebook post analytics for one of my agency’s clients – the top pieces of content with the most reach on this Facebook Page are (drum roll please…) live videos. And the engagement isn’t bad either. So how can you leverage live videos on Twitter, Facebook and now Instagram too for your business? Here are some ideas. 1. Product launches and demonstrations Just like regular videos, live videos are a great way to preview or launch new products and demonstrate how to use existing ones. Read the entire article 4 Ways to Use Live Video on Instagram, Twitter and Facebook for Your Business on Social Media Today.