Use Live-Streaming to Boost Offline Events

Posted: January 27, 2017

[caption id="attachment_12982" align="alignright" width="300"] Image from socialmediatoday.com[/caption] Live-streaming increased in popularity in 2016. It's a great way to share your offline event with folks who can't make it. You probably don't want to stream your entire event and take away the value for those on-site attendees, but offering a few videos can ramp up your social media participation for the event.  Broaden the reach of your offline event by using these five live-streaming ideas. Brian Fanzo, writer for Social Media Today, shares how to use live-streaming to amplify offline events.

5 Ways to Use Live-Streaming to Amplify Offline Events

If 2015 was the year mobile live-streaming broke onto the scene, 2016 was the year that live-streaming became a game-changing weapon. These days, you can't scroll your Facebook or Twitter feed without coming across a live-stream in some form - I, personally, have conducted over 1700 live streams since March 2015, including broadcasts with brands and at major events, including SXSW, CES and the 2016 Superbowl. But at the same time, live-streaming is still not being utilized to full effect, particularly in relation to events and conferences. It's no secret that event professionals are often slow to embrace new technologies, but with streaming, there's also a level of conflict involved in how they use it. Their business, after all, revolves around selling tickets and monetizing their offline community, networking events and transformational experiences. The value of these elements is only available for those who attend the event in person, and it makes sense that event organizers would want to keep it that way. But while the hesitation to adopt streaming makes sense, there's a big problem facing the event organizers and brands that host these offline experiences. Read the entire article 5 Ways to Use Live-Streaming to Amplify Offline Events on Social Media Today.