Use Keyword Research to Market More Effectively
Posted: February 11, 2014
Recently, Carrie Anne Peeler shared her knowledge of SEO and Keywords with POMA during a free POMA webinar. Using keywords to make sure you get the top spot in Google search results is key to having an effective marketing strategy. Make the most out of keywords and keyword research to ensure success in marketing.
Recently, Carrie Anne Peeler shared her knowledge of SEO and Keywords with POMA during a free POMA webinar. Using keywords to make sure you get the top spot in Google search results is key to having an effective marketing strategy. Make the most out of keywords and keyword research to ensure success in marketing.
While Google's kept us on our toes with all those algorithm changes they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research.
Well, needing to do keyword research has stayed the same. How you actually do it hasn't.
So in this post, I'm going to lay out a process you can use to establish a strong keyword strategy that can help you come up with and narrow down a list of terms you want to rank for. Let's get started.
Step 1: Make a list of important topics based on what you know about your business.
To kick this process off, think about the topics you want to rank for in terms of generic buckets.
Read the entire article How to Do Keyword Research: A Beginner's Guide on Hubspot.