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Use Content Marketing for Real Business Results

Posted: August 01, 2017
Pam Moore, writer for Social Media Today, shares how to get results from content marketing.

Content Marketing in a Nutshell – How to Use Content to Generate Real Business Results

Content. It's everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snapchat snaps, Facebook Stories, Instagram Stories, Facebook Live video, Periscope live video, iTunes podcasts, and the list goes on. The reality is that content is the core of not only the social and digital web, but of humans more generally. Communication has been, and always will be, foundational to relationships and success in life or business. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. The truth is that content, relationships and connecting as human beings has existed for decades. Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action. Do you know what action you want your audience, communities and customers to take when they read your blog, listen to your podcast or watch your video? Read the entire article Content Marketing in a Nutshell - How to Use Content to Generate Real Business Results on Social Media Today. Save