Updates to Reel-Sharing via Third-Party Apps

Posted: September 27, 2022

As Reels quickly become the fastest growing social media trend, Meta has announced new functionality that will allow content creators to share via third-party apps.  Jellysmack, Sprout Social and Wix were the first platforms included in the initial launch. Andrew Hutchinson explains how Meta plans to roll out this feature on Social Media today.

Meta Announces Facebook Reels API to Enable Reels Sharing via Third Party Apps

Meta’s looking to help more creators and brands lean into Reels with the launch of the Facebook Reels API, which will enable the posting of Reels clips via third-party video creation apps and social media management tools. That will complement the Instagram Reels API, which Meta launched back in June. As explained by Meta: “We realize that many creators and brands rely on third-party tools when creating Facebook Reels and we want to enable simplicity and ease of sharing video content from their tool or app of choice through the ‘share to reels’ feature.” Read full article, "Meta Announces Facebook Reels API to Enable Reels Sharing via Third Party Apps," on Social Media Today.