Updates to Journalism Ethics That PR Pros Need to Know
Posted: September 11, 2014
Recently, the Society of Professional Journalists has updated their code of ethics for journalism. Public Relations pros should be aware of these changes - not only because they deal with journalists regularly, but also because more and more PR pros are content providers themselves.
Understand the updates to the code of ethics and how it affects you.
Three Updates to Journalism Ethics PR Pros Should Care About
Ellis Friedman, with Burrelles
Luce, shares the ethics codes updates and how they affect PR professionals.
Last weekend, the Society of Professional Journalists revised their code of ethics. There are two great reasons public relations pros should care: because PRs interact so frequently with journalists, and because being a PR pro now includes a lot of content creation and involvement in content marketing. While that doesn’t necessarily make you a member of the media, the SPJ standards provide an excellent guideline to follow in creating content.
Read the entire article,
Three Updates to Journalism Ethics PR Pros Should Care About, at
BurrellesLuce.