Twitter gives small businesses more advertising options

Posted: March 19, 2013

Twitter is finding ways to help small businesses other than just with the use of tweets, by incorporating analytics tools and other helpful items to help reach customers.

Twitter is finding ways to help small businesses other than just with the use of tweets, by incorporating analytics tools and other helpful items to help reach customers.

Twitter is beefing up its self-service ad platform to give smaller businesses more targeting and analytics tools to reach potential customers on the site.

The changes are twofold. First, self-service advertisers will have a wider set of options at their disposal to target certain types of people on the social network. Second, advertisers will have access to Twitter’s advanced interface, which boasts deeper campaign controls and more detailed reporting and analytics data.

The new features are currently available only to U.S.-based businesses, with international expansion to commence later this year, Twitter said Monday in a blog post.

Twitter’s self-service ad platform has been available to businesses since last March, but Monday’s expansion follows recurring feedback from marketers, the company said.

Read entire article Twitter Gives Small Businesses More Advertising Options at PC World