Turn Negative Reviews Into Something Positive
Posted: September 01, 2015
Negative comments about a service or product may not always be a bad thing. Negative reviews can actually help when it comes to marketing and getting more customers.
Take a negative review and use it to your advantage.
Ted Ammon, writer for Hubspot, shares how to use negative reviews in a positive way.
There is no doubt that ecommerce companies need social proof to survive. Part of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp. Getting great reviews can feel like a celebration every time, while bad reviews make you question why you ever started your ecommerce business to begin with. Before you get too bogged down in the negative, let’s examine why even the worst reviews are good news for you.
Instant Credibility
Think for a moment about the last time you saw any product or service with only good reviews listed. Did you assume right away that you’d found the best buy in the world, or did you wonder how many of those good reviews had been paid for? If you’re like most people, you jumped immediately to suspicion.
Read the entire article Why Negative Reviews Are Still a Big Ecommerce Win on Hubspot.