Top Eleven Reasons to Use Social Media at Your Next Tradeshow Appearance
Posted: June 29, 2012
Planning a tradeshow? Here are a few tips on how to use social media to make it fantastic!
Planning a tradeshow? Here are a few tips on how to use social media to make it fantastic!
So the guy in accounting loves hanging out on Facebook, checking status updates and posting photos. Your sales manager loves Twitter. And the installer-guy checks in on Foursquare all day long.
[caption id="attachment_10324" align="alignright" width="375"]
Image from: http://socialmediatoday.com/timpatterson/566327/top-eleven-reasons-use-social-media-your-next-tradeshow-appearance[/caption]But you’re still trying to make the decision on whether or not your company should get involved in all of those platforms for your next tradeshow appearance.
Not to fear! Here’s an incomplete list of reasons why you should seriously consider using social media to engage with potential clients and visitors at your next tradeshow appearance.
- Most, if not all, of your potential booth visitors are already using social media.
- The entry level to using social media is cheap, if not free.
- Most, if not all, of your employees are familiar with, if not adept at, social media.
- Tradeshow are a visual medium. It’s easy to share visual images of the show and your booth through photographs and video.
- Twitter is a great tool for capturing attention and broadcasting to attendees through the use of hashtags. Hashtags are the magical currency that moves people from place to place and alerts visitors, thanks to the near-instantaneous spread of information.
- Tradeshows are social. Social media is social. People love to connect, either in groups or one-on-one.
Read entire article Top Eleven Reasons to Use Social Media at Your Next Tradeshow Appearance