Tips to Maximize Instagram Reels Content
Posted: July 05, 2022
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Reels continues to be a huge part of Instagram. They now make up 20% of the reason why viewers spend time on Instagram. However, it can be tricky to create Reels that are unique and keep capturing viewers' attention. Fortunately, Instagram has provided some guidance on the best way to do that, with some influence from the popular TikTok platform.
Andrew Hutchinson, Content and Social Media for
Social Media Today, shares how to maximize your Instagram Reel content.
If you haven’t got the message by now, Meta really wants you to use Reels, and provide it with more Reels content to feed into the ever-growing interest in short-form content.
Indeed, during its
most recent earnings call, Meta noted that Reels now makes up more than 20% of the time that people spend on Instagram, while video overall accounts for 50% of the time that users spend on Facebook. Instagram chief Adam Mosseri has
repeatedly noted that they’re working to consolidate all of Instagram’s video options around Reels, while
all videos posted to the app are now eligible to be displayed in Reels feeds.
Read the full article,
Instagram Shares New Tips on How to Maximize Your Reels Content Approach, on
Social Media Today.