Tips On How to Support Your Social Media Team
Posted: March 01, 2022
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Working in social media can be more of a challenge than people think. To succeed on social media, teams need to wear many hats, have a handle on strategic planning, understand multiple platforms, and so on. It's an investment of time, energy, and lots of attention and it can take a toll on those who are responsible for it. Taking some steps to help support your social media team can help keep them from experiencing burnout and overload, and help your social media efforts pay off in the end.
Andrew Hutchinson, Content and Social Media Manager for
Social Media Today, gives us seven tips on how to help take the stress of the challenge off.
Working in social media is far more than posting witty tweets and trending memes. It takes creative skill, analytical nous, an understanding of the platforms, and the tools that you have at your disposal, in order to generate the best results for your brand and/or clients.
It’s hugely time-consuming, always changing, which requires expanded educational investment, and the work is, in general, under-appreciated as a whole, in the scope of its broader influence.
Indeed, the top reasons why people quit social media jobs as identified in a
recent survey were ‘stress’, ‘lack of work-life balance’ and ‘lack of appreciation’ for the work that they do.
Read the full article,
7 Tips on Providing More Support for Your Social Media Team, on
Social Media Today.