Tips for Great On-Camera Interviews
Posted: May 14, 2019
Video continues to be a marketing superstar and isn't going anywhere in the foreseeable future. Anyone can benefit from using video testimonials to bring attention to a business or brand. Testimonials from knowledgeable interviewees can really help bolster your brand's reputation, provided the on-camera interviews are as close to flawless as possible for the most impact. These tips can help you pull that off.
Robart Det, video editor and contributor to Daily Blog Tips, shares tips from corporate video producers to create great on-camera interviews.
Corporate video testimonial is perhaps the best way to tell believable and genuine stories about anyone or anything related to the business world. Knowing how to carry out proper corporate video editing is a great way to highlight a business. In this article, you will learn 10 amazing corporate video editing tips to make a marketing video stand out.
Tips to take into consideration when making a corporate video testimonial
Prepare your questions ahead of time
Do not rush your questions. It is important to take your time and write them ahead of time. When choosing the right questions, it’s always a good idea to pick those that will make the interview flow. Do not use a lot of close-ended questions that lead to yes or no answers. Instead, begin questions with: who, what, when, where, why and how.
Choose the right interviewee
When telling a good story, a lot of it falls under the jurisdiction of the storyteller. To achieve great storytelling, the interviewee must be brilliant! Even if he is a successful CEO, that doesn’t mean that he is the best person to be telling the story. It is a good thing to pick those persons with whom you can related and empathize without hurting your own feelings.
Don’t force someone to get an interview
Always remember, if you want to excel at
corporate video editing, you can’t force people to be interviewed. You need to avoid answers like “I don’t even want to do this”, or “Let’s get this over with”. A great video expresses energy and success. So, the key here is to make sure the person feels passionate when telling his or her story. It must feel genuine. Audiences love genuine conversation. Therefore, take your time when selecting a candidate.
Read the entire article,
Tips from Corporate Video Producers: How to Conduct Excellent On-Camera Interviews, on
Daily Blog Tips.