Tips for Creating & Using Infographics

Posted: May 03, 2011

Some of the most popular images on the web and in media today aren’t photos. They’re infographics – the colorful charts, graphs and graphics that encapsulate data and tell a story at a glance.

Some of the most popular images on the web and in media today aren’t photos. They’re infographics – the colorful charts, graphs and graphics that encapsulate data and tell a story at a glance. An infographic graces the front page of every issue of USAToday, in the “Snapshot” section.

People consume information differently online, and they learn differently, Mark Smiciklas pointed out as we talked about why infographics work so well on the web and in social networks. Helping readers learn and retain messages are reasons enough, he noted, to give readers options. Mark recommends re-purposing the infographics you develop in a variety of ways – use them with press releases, share them on social networks, use images as blog posts,and embed them in your web site. The visibility created in social networks and search engines by the use of images make the benefits of using visuals in an organizations’ communications undeniable.

 

Visit Beyond PR for the full article and more creative infographics.

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Biz Tip Source: Beyond PR

Author: Author Sarah Skerik is PR Newswire’s VP of social media.