TikTok Gun Policies

Posted: February 14, 2023

Navigating social media platforms' varied policies on firearm content is an ever-evolving challenge. News reports with footage of the war in Ukraine have affected TikTok's algorithm for gun content. Tactical Life explains the changes below.

TikTok’s Gun Policy Does a 180 thanks to Ukrainian War

In very broad strokes, the algorithm that drives TikTok works based on what content you interact with. It starts with a broad funnel, and then as you click, watch, etc it picks more content that “matches” whatever you already watched. Unless that content was related to civilian firearms use. In that case, you had to really aggressively curate your feed to see that content, and even then creators that made gun content for TikTok would frequently see their engagement restricted. Read "TikTok’s Gun Policy Does a 180 thanks to Ukrainian War."