The Ultimate Guide to Customer Loyalty
Posted: October 24, 2017
Customer loyalty is a very important focus for businesses. Not only is it more cost effective to keep the customer you already have, but customer loyalty programs often pay for themselves since existing customers generally buy more. This guide to building customer loyalty helps you see what it is and why it's important, as well as how it can impact your business.
Sophia Bernazzani, writer for Hubspot, shares the ultimate guide for customer loyalty.
Did you know it costs a business
about 5-25X more to acquire a new customer than it does to sell to an existing one?
Not only that, but existing customers
spend 67% more than new customers. In short, customer loyalty really pays off -- and customer loyalty programs pay for themselves.
In light of statistics like these, businesses
need to think about what they are doing to keep their customers coming back to their business.
82% of U.S. adults say they're loyal to brands, and if you’re like
more than half of the brands surveyed by L2, your company has already implemented a loyalty program.
In this post, we'll dive into everything you need to know about customer loyalty: what it is, why it's important, and the impact brand customer loyalty programs can have.
What Is Customer Loyalty?
Customer loyalty reflects a customer's willingness to buy from or work with a brand again and again, and it's the result of a positive customer experience,
customer satisfaction, and the value of the products or services the customer gets from the transaction.
Read the entire article
Customer Loyalty: The Ultimate Guide on Hubspot.
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