The Type of Video for First Time Video Marketing
Posted: August 01, 2017
With the increasing popularity of video content, it's often a struggle to convey the same message as with the written word. If you're just starting out, it can really seem like a daunting task that makes you anxious. Stepping back and creating a plan will help ease you into video marketing the right way for you.
Sophia Bernazzani, writer for Hubspot, shares what type of video to make when using video content for the first time.
One of the most controversial phrases in the marketing today is, "pivot to video."
It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos.
Luckily, our research has shown that audiences still want to read blog and news content.
But the fact remains: People want more video content, too. So how can marketers get started creating videos that help spread the message of their brands just as effectively as the written word?
We've created a framework to help you figure out where you should focus your efforts when creating your first marketing video, and which type of video to start with. All quiet on set? Let's dive in.
How to Get Started With Marketing Videos
Before you start filming your first marketing video, you first have to determine what the goal of the video will be.
Read the entire article
Just Getting Started With Video Marketing? Here’s the First Video You Should Make on Hubspot.
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