The Three Things To Kill In Your Media Interviews

Posted: June 18, 2013

[caption id="attachment_11388" align="alignright" width="342"]Image from MrMediaTraining.com[/caption]Interviews make or break a story, whether a print or broadcast piece. Make sure to eliminate three common mistakes so your interviews are spot-on, dig deep, and tell the real story.

Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only exposed to the information one time.

One early study by Herman Ebbinghaus, the 19^th-century German psychologist who was among the first to study human memory, found that people forget most of what they learn within days. Although his pioneering research was conducted more than a century ago, it still rings true for those of us who can never quite remember where we left our car keys.

The “U” in CUBE A demands that your messages remain unburdened by three things: wordiness, jargon, and abstractions. The more a message tries to say—and the more abstractly it tries to say it—the less likely it is to be memorable.

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