The Rise of TikTok

Posted: October 11, 2022

It's no secret that TikTok has overtaken Facebook and Instagram as the new go-to source for social media content. The amount of time the average user spends on TikTok is ten times greater than Instagram Reels, according to the Wall Street Journal. Now is the time to engage an audience on TikTok. Andrew Hutchinson reports the new findings below.

New Report Highlights the Decline of Facebook and IG, as TikTok Becomes the New Home of Entertainment

Have you found yourself using Instagram way less of late? The once trendsetting social platform seems to have lost its luster, in large part due to Instagram’s insistence on pumping more content from accounts that you don’t follow into your main IG feed. The ‘inspiration’ for that approach is TikTok, which has seen great success by focusing on content, as opposed to creators, with the app opening to a ‘For You’ feed of algorithmically-selected clips, based on your viewing habits. Instagram, as usual, saw that as an opportunity, and it’s since been working to negate your direct input – i.e. the accounts that you’ve chosen to follow – by showing you more and more stuff that it thinks you’ll like. Read the article, "New Report Highlights the Decline of Facebook and IG, as TikTok Becomes the New Home of Entertainment," on Social Media Today.