The Right Platform and Content for Your Marketing Strategy

Posted: February 21, 2023

Content creators face the challenge of contending with ten different social media platforms and consumers' short attention spans. Flexibility is key to pivoting between platforms when one is not meeting your marketing needs. Forbes Communications Council discusses factors to consider when developing a marketing strategy.

15 Social Media Trends Smart Marketers Will Leverage In 2023

The world of social media is constantly evolving as new apps and trends emerge that pique the interest of users. With so much consistent change, it can be hard to know the best way to market a business’s services or products on social media from year to year. As leaders in their industry, the members of Forbes Communications Council know how to best track and leverage the latest social media trends to reach a target audience. Below, 15 members share their predictions for which social media trends will dominate in 2023 and how marketers can gain an advantage by jumping on them early. Read "15 Social Media Trends Smart Marketers Will Leverage In 2023."