The Right Amount of Time to Spend Writing a Blog Post

Posted: October 30, 2015

When writing a blog, it is important to get content out in a timely manner. However, sometimes it can feel like writing post is taking more time than it should. Knowing the "right" amount of time you need to write a blog post can help you stay on track when it comes to posting content. Lindsay Kolowich, writer for Hubspot, shares how long it should take when writing a blog post.

How Long Should It Take You to Write a Blog Post?

It's no secret that if you want to drive traffic to your website, convert that traffic into leads, and establish thought leadership, you should be publishing blog posts on a regular basis. The more often you blog, the more opportunity you have to drive traffic and leads, right? But ... when it comes to writing a new blog post, how much of a time commitment are we talking? How long should it take to write a typical blog post? That's a totally fair question. After all, a lot of marketers are creating content with limited resources. Knowing how long other marketers are spending on a single post can help you benchmark your own blogging efforts. To help answer this question, we pulled some blogging data from our State of Inbound 2015 report. The SOI report comprises research we collected from 4,000 marketers and salespeople around the globe. We asked how long it typically takes them -- or someone on their marketing team -- to write a 500-world blog post. This is what we found. Read the entire article How Long Should it Take you to Write a Blog Post on Hubspot.