The Most Recent Advances in Closed-Loop Marketing - The CMO's Guide

Posted: March 17, 2011

This white paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts, as well as the challenges that CMOs face when pursuing digital marketing strategies. 

The explosive growth of digital marketing is driving a significant organizational transformation in which chief marketing officers (CMOs) can redefine and elevate their role as never before.   Today’s CMOs now have a broad set of tools to impact and optimize customer experiences and ultimately drive revenue for their company.  CMOs can measure and demonstrate the effectiveness of their digital marketing efforts in terms of customer acquisition, customer retention, and revenue growth.   This white paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts, as well as the challenges that CMOs face when pursuing digital marketing strategies.    The Most Recent Advances in Closed-Loop Marketing - The CMO's Guide    Click here to RapidRequest this white paper.