The Most Important Factor in SEO

Posted: April 16, 2013

[caption id="attachment_11287" align="alignright"]© XtravaganT - Fotolia.com[/caption]When you promote yourself or your business/product online, it can be a challenge. If you have a good understanding of SEO, it can be a little easier.

If you, or the business or organization you work for, want people to visit your (or its) website, you should know the most important factor in search engine optimization.

As you probably know, SEO is any set of strategies designed to improve your website’s ranking in an online search. Various sources ascribe varying values to such strategies, but most SEO experts agree that the following approaches are important:

Content should be well written, relevant, engaging, and frequently updated.
Title, meta description, and header tags should contain terms that accurately reflect site content.
URLs, or website addresses, should be short and should contain relevant keywords.

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