The Most Important Elements of a Brand Story
Posted: May 05, 2020
[caption id="" align="alignright" width="420"]
Image: Marketing Insider Group[/caption]
Every brand – whether a company or an individual – needs to have a story. It will be the one thing that allows your customers to get to know you, what you do, and what you stand for. It's the opportunity to make a great first impression. Most brands who are marketing already have a story and probably think that it's representing them well. But, telling the right kind of story is more important than you might think. These are the elements that go into building a branded content marketing story that will help you make a lasting impact on your customers.
Michael Brenner, CEO and Founder of Marketing Insider Group shares the most important elements of a brand story.
"Tell me about yourself.” Those words strike fear into the heart of everyone who has gone on a first date – or a make-or-break job interview.
Your brand story is a lot like a first date. It’s your one chance to make a great first impression. It’s a little scary – but it’s your open door to opportunity.
With the right elements, your brand story will hook potential customers right from the start. Here’s how to make that first impression into one that customers will remember for a lifetime.
Quick Takeaways:
- Start with your customers.
- Tug at their heartstrings.
- Take them on an adventure.
- Make it authentic.
Start with the Customer, Not You
“Wait a minute!” you say. “Shouldn’t my brand story be about my company?”
Nope.
One of my team members is a lifelong introvert. You’d never guess that talking to her. Here’s her secret: When she meets someone new, she always asks them thoughtful questions about themselves instead of listing off her likes, dislikes, and accomplishments.
Read the entire article,
What Are the Most Important Elements of Your Brand Story?, on
Marketing Insider Group.