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The Most Engaging Visual Content on Twitter

Posted: September 20, 2016

The word Engage in cut out magazine lettersSharing images, videos or GIFs on Twitter is a great way to increase engagement. But which is the most popular type of visual content? Before you post anything on Twitter, find out which visual content actually creates the most engagement.

Andrew Hutchinson, writer for Social Media Today, shares which type of visual content is the most popular on Twitter.

Images, GIFs or Video – Which Generates the Most Response on Twitter?

Here’s an interesting one – in a recent Twitter Marketing post, the platform produced some new stats around the effectiveness of branded emoji. And while that data is somewhat speculative – that 5.3 earned media impressions stat is clearly based on big name advertisers who already have established followings, making the baseline comparison somewhat irrelevant, while “emotional connection” is not a definitive metric – there was one particularly interesting note buried later down in the post. Read the entire article Images, GIFs or Video - Which Generates the Most Response on Twitter? on Social Media Today.